This appears to have been missed by most automobile sites with all of the coverage of the 2012 Porsche 911 (a.k.a. 991), but for the fourth year in a row Porsche has been rated the number one premium brand in the U.S.A. The rating was performed by AutoPacific in their annual Ideal Vehicle Awards.
The title was given to Porsche based on a survey by 72,000 automobile owners that rated their cars in 15 categories. In the individual categories the Porsche 911 won best sports car and the Porsche Cayenne won best sports crossover.
Awards like these show that Porsche is continuing to build some of the best cars in the world.
Below is the official press release which contains more information about the award.
For the fourth consecutive year, Porsche customers have rated the driving experience of their cars as superior in AutoPacific’s annual 2011 Ideal Vehicle Awards (IVA). The Porsche brand is again the survey’s number-one rated premium car brand in the United States. Porsche took home the same honor in 2008, 2009 and 2010.
The AutoPacific IVAs are among the most comprehensive and respected in the industry and this year they were based on more than 72,000 owners’ ratings of their new 2011 model year cars and trucks across 15 key vehicle attributes that measure just how closely a vehicle matches their expectations. The cars that owners would change the least are considered the most ideal.
In addition to winning as a brand overall, Porsche also won this year’s overall car, specific IVA sports car segment and luxury crossover segments. The Porsche 911 won overall in the sports car segment while the Cayenne was chosen as the ideal luxury crossover. This also marks the 5th consecutive year that Porsche has taken the top spot in the IVA’s sports car category.
“An ideal vehicle is one that meets the owner’s expectations for the product. They do not want it changed. They don’t want it bigger. They don’t want it faster. They don’t want its styling changed,” says George Peterson, president of AutoPacific. “When asked what they would change about their new vehicle, buyers who want the least change are driving their ideal vehicle. This means Porsche has created cars that owners say they love just as they are.”
The IVAs are driven by data collected from thousands of new car and light truck buyers measuring the fusion between trust, anticipation, expectations and reality within specific product segments. In addition to identifying segment winners, IVA also establishes numerical ideal vehicle ratings for virtually every passenger car and light truck in the United States market. These results come from calculating owner input across 15 specific areas related to a vehicle’s attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver’s seat comfort, driver’s seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.
The Awards incite the notion that automakers that best understand their customers and create the vehicle their buyers demand, come closest to the ideal.
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.
Follow us on Twitter | Like us on Facebook
Subscribe by Email | Subscribe by RSS
All Porsche owners are a big family, no matter what model each person chooses to drive. Please remember to flash you headlights whenever you pass another Porsche to acknowledge this fact.